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Who Is Matilda Djerf?

Meet the ultimate "it" girl who founded the ethically produced brand, Djerf Avenue.

Discover the rising star of fashion and entrepreneurship, Matilda Djerf. Learn about her journey from Instagram influencer to successful businesswoman and the founder of her sustainable clothing line, Djerf Avenue. Read how she advocates for body positivity and mental health while maintaining her commitment to sustainability and ethical fashion.
Photo: Instagram

Matilda Djerf is quickly becoming a household name in the world of fashion and entrepreneurship. Born and raised in Stockholm, Sweden, Matilda started her journey as a fashion influencer on Instagram, quickly rising to become one of the most influential personalities on the platform.

With over one million followers on the app, Matilda's feed is a stunning visual journey that showcases her impeccable fashion sense, travel experiences, and beauty tips. Her fashion sense is a unique blend of minimalism and sophistication, with a focus on sustainability and conscious fashion. She has collaborated with numerous fashion brands and has been featured in several international publications, including Vogue, Cosmopolitan, and Vanity Fair.

Her journey to becoming a successful influencer and entrepreneur is nothing short of inspiring. While studying at university, Matilda started her Instagram account as a way to document her personal style and travel adventures. Her followers quickly grew, and she soon became one of the most followed fashion influencers in Sweden. In 2018, Matilda made the bold decision to drop out of university and pursue her passion for fashion and entrepreneurship full-time.

Since then, Matilda has launched her own sustainable clothing line, Djerf Avenue, which features a collection of timeless and versatile pieces that are made to last. Her brand has quickly gained a following and has been featured in several international publications for its commitment to sustainability and ethical fashion.

Beyond her successful clothing line, Matilda is also a successful entrepreneur with a growing business empire. She has launched several businesses, including a jewelry line, a swimwear line, and a skincare brand, all of which have been met with great success. Her jewelry line, Matilda Djerf x Safira, features a collection of timeless and elegant pieces that are perfect for any occasion. Her swimwear line, Matilda Djerf x NA-KD, offers a range of stylish and sustainable swimwear that is perfect for the beach or poolside. Her skincare brand, Djerf Avenue Skincare, is a line of natural and organic skincare products that are designed to enhance and nourish the skin. With her unique style and commitment to sustainability, Matilda has become a force to be reckoned with in the world of fashion.

In addition to her business ventures, Matilda is also an advocate for body positivity and mental health. She has been vocal about her struggles with anxiety and depression and has used her platform to raise awareness about mental health issues. She has also been an advocate for body positivity and has spoken out against unrealistic beauty standards in the fashion industry.

Matilda's success has not gone unnoticed, and she has been recognized for her contributions to the fashion industry and entrepreneurship. In 2021, she was named one of the most influential young entrepreneurs in Sweden by Forbes magazine. As her business empire continues to grow, she remains committed to her values of sustainability, ethical fashion, and body positivity.


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