Meet the Genius Behind Euphoria’s Aesthetic

Let's meet the talented artists behind Euphoria's fashion trends and some of their secrets to create the amazing looks on the show.

Hunter Schafer as Frida Kalo
Photograph by Hunter Schafer

Euphoria is by far one of the most aesthetic series of the moment. Everything that involves building the character's fashion identity is so iconic. They are setting trends for this year and creating out of stock and waiting list items for each piece used on the show. The makeup, the hair, the nails are all immaculate and there is a creative team responsible for all this excellence. Who are they? Well, let's find out more about the geniuses behind Euphoria’s Aesthetic


A LITTLE SPARKLE IN THE EYES - The makeup team

Doniella Davy, Zendaya and Hunter
Photograph by Andie Jane/HBO

In the first season of Euphoria, the makeup was a total neon party with glitter all over her face and pretty much everywhere. But, this new season, the makeup style is more mature and minimalist, showing the development of the character. Doniella Davy, the head of the makeup department, and her team, Tara Lang and Alexandra French, are the creators of this refined and fashionable makeup. Doni is an iconic makeup artist and thanks to Euphoria she has gained more recognition and got to collaborate with FACE LACE for a collection of easy to apply face decals that are made to recreate the Euphoria looks.


She has mentioned on social media that one of the biggest challenges has to do with Sam Levinson's requirement to have no foundation in makeup looks. But she and her team pulled it up with this season's dewy and glowy look. I mean, you can see in Cassie, for example, she looks super flushed in every episode to make her anxiety more noticeable. In Rue's case, they just put moisturizer on Zendaya's face, they accentuated the bottom of the eyes and painted some veins as well. The only thing we can say is that good skin care is one of the most important steps in this natural makeup.


“THEN WHY DO YOU LOOK LIKE THAT?” - The styling team

Elliot and Rue, Euphoria
Photograph by Andie Jane/HBO

The looks of this season are breathtaking. From Maddy's New Year's black dress to Lexy's Miu Miu clothes, everything seems more... expensive, and it is! All the clothes used to design the character outfits are mostly from luxury brands. Heidi Bivens, the head of the styling team, said they made it as unrealistic this season as Rue's narrations, if you know what I mean. If it looks good on them, they add it to the outfit, no matter the price. Heidi got more freedom this time and with her experience as an editorial fashion writer it’s obvious she knew where to get the perfect wardrobe for the show.


I mean, yeah, there's no way Cassie and Lexy's drunk mom could afford Prada sandals and Miu Miu dresses, we all thought that the moment it came on screen. But according to Heidi, Cassie would buy this at a store like The RealReal, more affordable but just as luxurious. In the case of Rue and Eliot's outfits, Heidi and Angela Vitto, Heidi's wardrobe assistant, found special vintage and second-hand pieces for them, something that made it a bit more down to earth than just wearing fancy new pieces.


“YOU AND KURT COBAIN HAVE THE SAME HAIRCUT” - The hairstyle team

Jules, Euphoria episode 2
Photograph by HBO+

This season's hairstyles feel more put together than before, why? Because they got to work with the queen herself, Kim Kimble. Not only is she one of the most experienced hairdressers in Hollywood, but she also understands the importance of external factors like lighting and texture. She said in Euphoria's weekly breakdown that Sam wanted to show Jules' evolution process in her hair, and Kim proposed a big chop inspired by Kurt Cobain’s cut, and they made it happen.


She also created a wavy-textured look on both Jules and Cassie, and she revealed on her Instagram that the secret to Cassie's perfect waves was the Celebrity Series Iron Wand, totally affordable and easy to recreate… with a good tutorial… maybe. Also, in Maddy's look, baby hairs have an important role, it’s like her trademark, and we can see on this season how calculated and perfect Maddy’s hair is. Kim understood the task there, not a single hair was out of place or at least not by accident.

“RUE? WHEN WAS THIS?” - The nails

Euphoria season 2, Makeup
Photograph by Natalie Minerva/HBO

A big part of the Euphoria aesthetic are the nails. We’ve all been obsessed with them since episode one, when Maddy’s nails had the same design as her dress, so genius! Who is behind these beautiful nails? Natalie Minerva, a Los Angeles celebrity nail artist that took Euphoria to the next level with her trendy nail art. She has also worked a lot with Alexa Demie, and it was Alexea who suggested she be added to the Euphoria team.


She has added a lot of detail when it comes to creating a nail style for each character, she not only focuses on color but also texture and all the nail art was related to the outfit of the character story or the emotion at the time. Like Cassie's in episode one, her ringtone nails represent her tears in the bathroom scene, or Maddy's natural French nails in the luxury wardrobe scene, which capture the elegance of the moment.


All we can say is that we can wait to see what these amazing artists are up to for the next episode of Euphoria, but we hope to see more sharp eyeliner, perfectly dewy makeup and super luxurious outfits.