The show must go on, even in the midst of a pandemic.
Fashion Week, of various cities, has survived many difficult periods in history. The most recent obstacle the fashion industry has faced is the CoronaVirus Pandemic that has made it impossible for the shows to go on in their traditional settings.
Fortunately, the minds behind NYFW have improvised and come up with never before seen ways of putting on shows for fashion fans.
Shows could be live-streamed on various platforms or pre-recorded. The need for social distancing at shows has allowed the designers and brains behind the production of the shows more room for creativity and ideas that weren’t seen before the Pandemic.
September 2020 was the first time these shows were seen and the most recent fashion week in February continued this innovative approach.
Here are some of this season’s coolest shows that were put on in nontraditional ways:
The Stolen Garment
This show was released as a pre-recorded and choreographed video. The video showcases the collection just as well as a show would have, but in a way a show never could have. Overall, sick.
This video almost has you forgetting you’re watching a “fashion show.” It’s music video-like vibe allows the collection to be viewed with the story-telling power it has always held.
Watching this collection almost feels like a walk through the city. The camera angles and modeling give this show a refreshing vibe.
In this pre-recorded show, models are seen walking through a room with their feet completely submerged in water. This is definitely an example of a show that could only happen in a Post-Pandemic fashion industry.
This show looks super futuristic yet it brings nostalgic vibes with the clothing itself. The Raisa Vanessa collection features very 80s-esque boxy, padded shoulders and rigid structures.
You can check out more NYFW shows, and learn about the messages and goals of the designers at nyfw.com. All you need is to sign up for a free account!