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Social Media's Effect on the Modeling Industry

The image and reputation of supermodels has changed dramatically since the “Supermodel Era” of the 1990s.


In the late 80s supermodels became very prominent figures in pop culture. This new obsession with the models lasted well into the 90s.


Supermodels like Claudia Schiffer, Carla Bruni, Naomi Campbell, Yasmeen Ghauri model for Versace in the 90s.

The “Big Five” in the industry for many years were Cindy Crawford, Naomi Campbell, Claudia Schiffer, Linda Evangelista, and Christy Turlington.


These women hold records for the highest number of Vogue covers, Naomi was the first Black woman to be on Time, Russian and French Vogue. Their hard work and talent is unmatched still.


The way society and the media portrayed these women was mainly as pictures in a magazine. Although they set high beauty standards, supermodels were not given much of a personality or voice in the public eye.


Nowadays supermodels are prevalent figures on social media. With millions of followers, models and influencers are able to post about their personal lives, choose what to show the world, and feel more relatable to regular people.


However, the convenience of social media, technology, and the popularity of plastic surgery has made many question the credibility of calling today’s models “supermodels.”


With millions upon millions of followers, modeling is now changing and more and more people with large social media following are able to attend celebrity events like the Grammys, Oscar’s, the Met Gala, etc.