Here’s why the fashion industry ought to take cues from women like Remi.
Remi Bader has reenvisioned the “haul,” turning what can be a heartbreaking experience for women into hilarity.
You’re scrolling for hours through one of the most popular clothing brands’ websites, maybe it’s Brandy Melville, maybe it’s Urban Outfitters, whatever it is, you’ve found a bunch of cute clothes; screw the bank account, you’re buying them! Days go by, the clothes are on their way. The excitement heightens. A week or so later, hallelujah, the clothes have arrived. You sprint up their stairs to your room, (a rare occurrence if you’re me), and rip open the package. Now it’s game time.
For a lot of women, what happens next is make or break.
Will they fit?
If you’re ordering from a brand like Brandy Melville or Shein, and you’re not an A cup or a size 4ish, then the answer could go either way. Brandy’s ‘one size fits all’ slogan remains in full effect today, despite the fact that one size doesn’t fit all. Nothing stings quite like trying on the world’s cutest skirt, only to find that it’s too small on you, and when you finally squirm out of it, look down and read a label viciously insinuating… hmm it should fit you. It gets you thinking maybe you’re the problem, maybe you’re body is the problem.
Now if you’re Remi Bader, you quickly abandon this train of thought, grab your ring light, and head on over to TikTok to share your experience with your 1.3 million followers. Turning what can be a stressful, disappointing experience into something light and funny, because after all, we’ve all been there.
That’s what happens when an industry is unhurried to truly cater to what women look like as opposed to a specific beauty standard. The ‘supermodel skinny’ aesthetic of the early 2000s was eclipsed by the Kardashian reign, which embraced curvy women. However, this also brought on another wave of unrealistic beauty standards, as the ‘snatched waist’ and washboard abs are goals women face pressure to achieve, and the ideal image most popular clothing brands cater to.
Luckily, there are beautiful voices like Remi, who are not afraid to call out major brands on their ugly antics. Remi’s call for changes in the industry echo the desire of women everywhere. Women shouldn’t have to sacrifice style for comfortable sizing, or panic when May arrives and it’s time to begin the treacherous journey that is finding a flattering, supportive bathing suit that’s not the worst pattern you’ve ever seen.