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Let's Drown in the Euphoria Fashion Universe

One of the most interesting things of Euphoria, beside the acting, is the aesthetic, specifically the costume design, which gives us a deeper understanding of the characters' development.

Euphoria season 2, Maddy wearing black designer dress.
HBO Max

The mind behind the show’s iconic outfits is costume designer Heidi Bivens. This season it feels like the budget was beyond generous because all of the outfits are from designer names, big labels, and vintage pieces. Bivens really said, if the show's narrator is going to be high all the time, we might as well make it as psychedelic and over-the-top as we can. I mean, maybe there are some teens out there wearing designer clothes, but not your typical Californian suburban high schoolers. That's what we love about the Euphoria Universe: everyone there is a material girl.


Although the clothes may be too glamorous for these teens, we know everything is styled with a concept related to each one of their stories during this season. So here are some things you might not know about the costume references and their meaning.


WARNING: Spoilers ahead


Cassie and Lexi wearing sisters brand

Euphoria season 2 episode 2, Lexi wearing Mui Mui dress
HBO Max

Cassie and Lexi’s sisterhood goes beyond genetics and into their wardrobes. This season, they both have been wearing luxury brands Prada and Miu Miu, which are from the same designer, Miuccia Prada. It’s interesting because even if both brands are from the same designer, they’re completely different, just like Cassie and Lexi.


For example, Cassie is using the cutest white stripe sandals, and if you see closely, you can spot the PRADA logo on the bottom. Lexi, on the other hand, wears this beautiful Miu Mui dress in the second episode, and during the season’s trailer, you can spot a yellow and blue shirt from the brand too. According to Heidi, Lexi is the character with the most outfits for this season, so be ready to see a lot of her in the next episode.


Fezco as "the friendly dealer"

Euphoria season 2 episode 2, Fez on his store