As unlikely of a duo as they are, Gucci and The North Face have dropped a collab this month.
The brands teased their collab back in September of 2020, and released the campaign video December 22, 2020, one month before the collection would be available online for purchase.
To no surprise the promo video was extremely cheesy. Because who doesn’t bring their $2,000 Gucci Jackie bag with them on a hike?
I think the most realistic part of the video is the look of confusion on the girls face trying to pitch the tent, because that is the exact reaction I have for this collaboration.
I'm unsure if The North Face, known for its outerwear, will be able to revamp its very outdated vibe. When I think of North Face, I think of my light pink North Face fleece jacket I wore every day of second grade. I paired them with my light pink off brand Ugg boots (my mom said I would get real ones when I stopped growing). A true baddie in the making, if you ask me.
I think the outdated vibe of The North Face is hard for most of Gen Z to shake off. One can only hope this Gucci collaboration is able to give The North Face the new face it needs (LOL).
With Gucci and The North Face being such differing brands with opposite audiences and vibes overall, I personally don’t think this collaboration will be the success they are hoping for.