With Instagram going out of style because of content that seems to be all the same, and Facebook being irrelevant to gen Z, a new social media app has emerged, hoping to inspire genuine connection through people’s voices.
Clubhouse is a platform that is based on audio driven chat rooms that users can drop in and out of, and hear discussion on their favorite topics. The app offers personalized chats from lessons on financial literacy, to social media strategies to increase engagement, and even chat rooms that help you learn a new language.
When you download the app and are invited to join, you can select topics of interest like arts and entertainment, business, health and wellness, etc.
Dropping in on one of these chatrooms is just like listening to a podcast, but in real time, and you can “raise your hand” to ask questions to the mediators, chatroom leaders, or other members in the chat.
This new social media app is invite only, and has incredibly notable users like Elon Musk, Jay Shetty, Ellen Degeneres, and CEO’s from major companies, making it exclusive and even more desirable.
Some groups that I am a part of on the app are “Too Broke for Therapy” founded by Trey Causley, “Divine Feminine Awakening” founded by Chika Uwazie and Ashley Lewis, and “Social Media Struggles to Strategies” founded by Taryn Rachelle.
Since using the clubhouse app, I have been able to connect with people who have similar interests as me, and get to know people from all over the world in a way I wouldn’t be able to do on Instagram.
In a world where we are constantly looking at screens and communicating through devices, clubhouse gives its users a more personal connective experience, as it almost feels like you are on a group phone call. Between texting, emailing, and social media interaction, hearing someone’s voice is a rarity.
I personally love using the app because it makes me feel more connected to the people I am talking to, especially while trying to network. Sometimes networking can feel artificial if I am never meeting them in person, but networking on clubhouse makes me feel I have a better sense of who the person is and the connection is more genuine after hearing each other's voices.
According to their LinkedIn accounts, the creators of the clubhouse app, Paul Davidson and Rohan Seth, started Alpha Exploration Co. the parent company of clubhouse in late 2020. It is rumored that the app will either be successful and flourish in the coming months, or it will be irrelevant come summer.
I personally plan on continuing to use the app, I find it to be an easy and free way to drop in on conference-like calls, and hear from experts and professionals in their respected fields. The biggest use I have for clubhouse is using it to network, grow my social media base, and gain knowledge on the media industry, learn new languages, and chat with like minded people.
Because of the COVID restrictions, I try to limit the amount of friends I see in person that are outside of my main pod, and the clubhouse app is a new way for me to make friends and be social, in a safe way.